Authentic Beauty Concept

Amplify Cleanser


The Amplify Cleanser is formulated for hair that regularly faces stressors. The calming cleanser is anti-inflammatory, full of antioxidants from green tea leaves, and moisturizes the hair and scalp. The products in Authentic Beauty Concept's Amplify line are perfect for when you are sensitive to irritation. Like all products from Authentic Beauty Concept, this product is vegan and free of silicones and sulfates.

PERFECT FOR — Fine hair and a sensitive scalp that needs a little extra care

BENEFITS — Boosts body & volume. Nourished scalp and hair with anti-inflammatory benefits

HOW TO USE — Distribute over wet hair and lather. Rinse thoroughly

MINDFUL — Free of silicones and sulfate surfactants

Aqua (Water, Eau) · Natrium C14-16 Olefin Sulfonaat · Cocamidopropyl Betaine · Natrium Methyl Cocoyl Tauraat · PEG-120 Methyl Glucose Dioleaat · Natriumchloride · Oryza Sativa (Rijst) Extract · Camellia Sinensis Blad Extract · Citrus Aurantifolia (Limoen) Fruit Extract · Panthenol · Natriumbenzoaat · Citroenzuur · PEG-7 Glyceryl Cocoaat · Parfum (Geur) · Glycerine · Kokoszuur · Limoneen · Guar Hydroxypropyltrimoniumchloride · Linalool · Propyleenglycol

All orders made before 14:00 (within the Netherlands) will be shipped the same day for free with PostNL. 

Would you rather pick up your order at our salon in Amsterdam? You can usually pick up your order within 2 hours at our location Willemsparkweg 170, Amsterdam. You will receive a confirmation email when your order is ready.


Alle bestellingen gemaakt voor 14:00 (binnen Nederland) worden dezelfde dag gratis verstuurd met PostNL. 

Wil je jouw bestelling liever ophalen bij ons in onze salon te Amsterdam? Je kunt jouw bestelling doorgaans binnen 2 uur ophalen op locatie Willemsparkweg 170, Amsterdam. Je ontvangt een bevestiging per email wanneer jouw bestelling klaarligt.


Unfortunately, fake/counterfeit items circulate on the internet. We are an authorized partner of Authentic Beauty Concept, Dr. Barbara Sturm, and OLAPLEX®.

If you doubt your items are authentic, please get in touch with the brand. Each item is imprinted with a batch number to check authenticity. 

If you have any doubts or questions, you can always contact us by email at