Authentic Beauty Concept

Flawless Primer


The essential prep for any blow-dry or straightening job. Create a salon-like look with the Flawless Primer from Authentic Beauty Concept. The primer makes the hair visibly smoother and protects against heat up to 230 degrees. It creates the perfect base for any hairstyle: it gives subtle control combined with light care for smoothness of the hair surface.

PERFECT FOR — Colored hair that needs extra hydration

BENEFITS — Moisturizes and nourishes hair from root to tip for a beautiful hair surface

MINDFUL — Free of silicones

Aqua (Water, Eau) · Hydroxypropyl Starch · Lactic Acid · PEG-40 Hydrogenated Castor Oil · Sodium Benzoate · Propylene Glycol · Sodium Hydroxide · Panthenol · Parfum (Fragrance) · Polyquaternium-16 · Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer · Geraniol · Linalool · Cocos Nucifera (Coconut) Oil · Bisabolol · Hydrogenated Jojoba Oil

All orders made before 14:00 (within the Netherlands) will be shipped the same day for free with PostNL. 

Would you rather pick up your order at our salon in Amsterdam? You can usually pick up your order within 2 hours at our location Willemsparkweg 170, Amsterdam. You will receive a confirmation email when your order is ready.


Alle bestellingen gemaakt voor 14:00 (binnen Nederland) worden dezelfde dag gratis verstuurd met PostNL. 

Wil je jouw bestelling liever ophalen bij ons in onze salon te Amsterdam? Je kunt jouw bestelling doorgaans binnen 2 uur ophalen op locatie Willemsparkweg 170, Amsterdam. Je ontvangt een bevestiging per email wanneer jouw bestelling klaarligt.


Unfortunately, fake/counterfeit items circulate on the internet. We are an authorized partner of Authentic Beauty Concept, Dr. Barbara Sturm, and OLAPLEX®.

If you doubt your items are authentic, please get in touch with the brand. Each item is imprinted with a batch number to check authenticity. 

If you have any doubts or questions, you can always contact us by email at