Authentic Beauty Concept

Hydrate Cleanser


Hydrating is essential for healthy and shiny hair, especially after a time of dryness, sun, chemical treatment, and the use of heat tools. Authentic Beauty Concept has developed a unique collection to hydrate. HYDRATE; Full of antioxidants and cleansing properties of basil with an intense fresh cotton scent for hydrated hair. The shampoo hydrates normal to dry or curly hair and restores elasticity and resilience.

PERFECT FOR — For dry or curly hair

BENEFITS — Restores elasticity and resilience, Hydrates normal to dry or curly hair

MINDFUL — Free of surface-active sulfates and silicones

Aqua (Water, Eau) · Natrium C14-16 Olefin Sulfonaat · Cocamidopropyl Betaïne · Natrium Methyl Cocoyl Tauraat · Natriumchloride · PEG-120 Methyl Glucose Dioleaat · Oryza Sativa (Rijst) Extract · Mangifera Indica (Mango) Fruit Extract · Ocimum Basilicum ( Basilicum) Leaf Extract · Panthenol · Parfum (Geur) · Natriumbenzoaat · Citroenzuur · PEG-7 Glyceryl Cocoaat · Guar Hydroxypropyltrimonium Chloride · Glycerine · Kokoszuur · Limoneen · Propyleen Glycol

All orders made before 14:00 (within the Netherlands) will be shipped the same day for free with PostNL. 

Would you rather pick up your order at our salon in Amsterdam? You can usually pick up your order within 2 hours at our location Willemsparkweg 170, Amsterdam. You will receive a confirmation email when your order is ready.


Alle bestellingen gemaakt voor 14:00 (binnen Nederland) worden dezelfde dag gratis verstuurd met PostNL. 

Wil je jouw bestelling liever ophalen bij ons in onze salon te Amsterdam? Je kunt jouw bestelling doorgaans binnen 2 uur ophalen op locatie Willemsparkweg 170, Amsterdam. Je ontvangt een bevestiging per email wanneer jouw bestelling klaarligt.


Unfortunately, fake/counterfeit items circulate on the internet. We are an authorized partner of Authentic Beauty Concept, Dr. Barbara Sturm, and OLAPLEX®.

If you doubt your items are authentic, please get in touch with the brand. Each item is imprinted with a batch number to check authenticity. 

If you have any doubts or questions, you can always contact us by email at